THE TREND


30% of the books on the New York Times Bestseller list over the past
decade have been targeted toward health, beauty and cosmetic medicine.
As many as 80% of Americans over the age of sixty suffer from one age-
related disease, such as, cancer, heart disease, arthritis and Alzheimer’s
disease.

With the accelerated changes in our society more and more people are
recognizing the impact of their emotional and mental state on their phy-
sical health and they are taking steps to prevent illness, foster wellness
and promote longevity.

In the book “100 Predictions for the Baby Boom”, one prediction was “Up to one million baby boomers will live to
the age of 100”.
Life Stage is how old you are and, therefore, where you are in your life.. physically or psychologically. Society
needs different products, services and knowledge as our responsibilities and requirements in life change. As we
enter the new millennium our generation craves resources, training, empowerment, encouragement and reme-
dies.
In the last decade Americans received more than sixty billion mail order items associated with health and beau- ty.
The percentage of male consumers has risen to almost match female consumers regarding health, beauty and
anti-aging products (even cosmetic medicine!).
Television is now breaking through traditional barriers by cutting the clutter–technology and information is much
of what drives the media.
STOP THE CLOCK ! will bring this immensely popular subject to the forefront of the television arena. A
television show that supplies information on anti-aging and longevity breakthroughs has an enormous audience
potential.


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